Hospitality & Retail
The difference between a full dining room and an empty one often comes down to how easy it is to book, and how the place feels the moment someone walks past. We design both — the experience on screen and the storefront on the street.
Bookings without the booking-engine tax.
Direct-booking sites that outrank OTAs, digital menus that load before the water arrives, and loyalty mechanics that actually nudge repeat visits. Connected to your PMS, POS or e-commerce stack — not a parallel spreadsheet.
What we ship
Direct-booking site
A hotel or restaurant site that converts better than Booking.com — fast, bilingual, mobile-first, with a booking engine that doesn't take 20% of every reservation.
Digital menu & QR ordering
A QR menu that loads in under a second, updates in real time when the sous-chef runs out of bass, and lets guests order from the table if you want.
Loyalty & CRM
Guest profiles, birthday reminders, referral mechanics and segmented email that actually fills Tuesday nights. Works with Lightspeed, Mews, Shopify, Klaviyo.
PMS / POS integrations
We connect booking to the PMS, the POS to analytics, and the calendar to the housekeeping team — no double entry, no midnight reconciliations.
Storefront & ecommerce
A branded Shopify (or headless) storefront for retail — boutiques, patisseries, delis — with same-day pickup windows and product-as-poster photography built in.
Reviews & reputation
A reputation pipeline: Google / TripAdvisor / Trustpilot review requests triggered at the right moment, sentiment monitoring, and an answer-back template library for your GM.
Plays we run
- 01
Relaunch in 8 weeks
A new brand site, direct-booking flow, QR menu and loyalty hooks — shipped before the next high season. Keep the OTA channels for fill, but let the brand take the cream.
- 02
Table-level upsell
Instrument the POS so that recommended pairings appear on the digital menu based on what the table has already ordered. Small uplift per cover, compounding fast.
- 03
Weeknight-filling CRM
Segment guests by visit pattern and send a Tuesday-only offer two weeks after their last visit. Fills quiet shifts without discounting your weekends.
Typical stack
A storefront people photograph.
The plates, the menu, the signage, the Instagram grid — one designer, one aesthetic. We ship the physical and the digital as a single deliverable so the guest gets the same story at the door, at the table, and on their phone afterwards.
What we ship
Brand & identity
Naming, logo suite, type and colour system, and a pattern library broad enough to run a hotel, a restaurant and a retail line without feeling repetitive.
Menu & printed matter
Seasonal menus, wine lists, in-room collateral, printed guides. A template system your GM can update without calling us.
Signage & wayfinding
Exterior signage, storefront lettering, interior wayfinding and back-of-house. Fabrication-ready files and direct coordination with your signmaker.
Interior art direction
Curated art, typographic installations, wallpaper, table settings — the little decisions that make a room feel intentional rather than decorated.
Packaging & merch
Takeaway packaging, retail products, gift cards, tote bags. The stuff guests take home and your new customers see on a train.
Content + photography direction
A shot-list and styling guide for your photographer — so the website, the menu and the Instagram grid look like one brand, not five.
Plays we run
- 01
Opening-week launch package
From brand to signage to printed menu to opening-night social — one studio, one delivery plan. You open with a coherent surface instead of a patchwork.
- 02
Seasonal menu system
A menu template system and type/colour swap that lets you ship a new season in an afternoon — not a two-week roundtrip with a freelancer.
- 03
Retail-ready packaging line
A packaging family (bags, boxes, labels, bottle wraps) that turns every takeaway into a shop-window for the brand — with a price and a lead time you can live with.
Design deliverables
Common questions
Can you outrank Booking.com or The Fork on our own name?
Yes — almost always. We combine technical SEO (structured data, review schema, local pack optimisation), direct-booking incentives, and paid defence on your branded search. Within a quarter, most hotels see direct bookings rise 20 – 40%.
Do you work with small independent venues or only groups?
Both. We have a lighter engagement model for a single venue launch (brand + site + printed menu in 4 – 6 weeks) and a heavier multi-property model for groups with multiple locations and PMS integrations.
Our PMS / POS is weird. Can you still connect things?
Probably. If it has any kind of API, webhook or CSV export, we can integrate. If it has nothing, we'll tell you honestly — and suggest a light switch rather than living with silent manual work.
Running a venue? Let's make the next season easier.
Send us the brief — an opening, a relaunch, a seasonal refresh. We'll reply within one business day with a realistic shape and a number.