Luxury
A quiet, editorial standard for maisons and ateliers who cannot afford to look like everyone else online. We build the brand system, the e-commerce, the private-client tools and the in-store screens as one cohesive product — because at this level the whole thing is the product.
Ranges observed across sector engagements, 2023 – 2025. Full context available on request.
E-commerce that reads like a magazine.
Fast, editorial-grade product pages, private-client portals, in-store screens and RFID inventory — all sharing one CMS and one design system. Because the client who buys a €12,000 handbag will notice the page transitions.
What we ship
Editorial e-commerce
Product pages built for storytelling, not for a template. Multilingual, print-quality photography, motion where it counts.
Private-client portal
Gated experience for top clients: appointment booking, personal shopper, exclusive drops, secured messaging.
In-store screens & inventory
Same brand system on lookbook screens, till-side inspiration walls, and RFID-linked availability across boutiques.
Plays we run
- 01
Brand-first
Codify the visual and editorial standard before we touch product pages. Nothing ships that dilutes the maison.
- 02
Build
One CMS, one design system, all surfaces — web, in-store, private-client. Weekly staging URLs so the atelier can react.
- 03
Iterate
Seasonal drops, capsule collections, event microsites all pull from the same system without breaking cadence.
Typical stack
Brand systems built for two decades, not two seasons.
The brand is the moat. We ship identity systems, editorial guidelines and creative direction that hold up on a Milan storefront, in a private-client dossier and on a mobile checkout — without cheapening at any of them.
What we ship
Maison identity
Naming, logotype, monogram, palette, type, motion — a system built for the long term, not the seasonal refresh.
Editorial direction
Photography direction, lookbook design, print-quality campaign systems, seasonal capsule guidelines.
Retail & event design
Boutique signage, private-client packaging, event stationery, exhibition graphics.
Plays we run
- 01
Codify
Set the brand book that the whole business runs from — creative, retail, digital, PR.
- 02
Direct
Season by season, we brief and edit the creative work so the standard holds.
- 03
Ship
From the collection page to the boutique window — the same aesthetic, printed and lit.
Design deliverables
Common questions
Do you work with existing photographers and creative directors?
Yes, routinely. We plug in around your existing creative team, or we bring one in for you if you'd rather. Either way we set the system so the work stays coherent between shoots.
Can you handle multilingual + POS integration?
Yes. EN/FR/IT are the default; we routinely add DE, JP and CN. POS integration depends on the till system — most of the majors work fine.
What about appointment booking for private clients?
Built in. Slots, waitlist, personal-shopper assignment, secure messaging, and a boutique-side calendar that plugs into whatever store scheduling tool you already use.
Building or refreshing a maison?
Send us the current state — brand book, e-commerce link, retail footprint — and a sense of the ambition. We reply within one working day with a shape, a number and a first read on where to start.