Traffic that converts, measured honestly.
Technical foundations, content that earns its place in the index, and analytics you can actually trust.
A site the right people find, in the right language, doing the right thing when they land — and the numbers to prove what worked.
Search is a UX problem with a URL.
Most SEO retainers sell you monthly reports and a stream of thin blog posts. Most agencies treat search as an afterthought — something to bolt on once the site is live. We think both are backwards. Search intent shapes information architecture, page templates, image sizing and the words on every CTA. Getting it right at build time costs a fraction of what it costs to bolt on later.
On bilingual and cross-border sites this matters twice. Hreflang, canonical, structured data and locale-aware landing pages are where most inherited sites are quietly bleeding qualified traffic. We fix the plumbing, wire up honest measurement, and only then talk about what content is worth writing.
The SEO & Growth pillar, in detail.
Each can run standalone or bundled. Most clients start with the audit and technical fix, then layer on content architecture and analytics once the foundation is clean.
- 01
Technical SEO foundation
The plumbing search engines expect: clean crawl, honest markup, no self-inflicted wounds.
We baseline what search engines currently see: crawl paths, canonicals, hreflang, robots, sitemaps, structured data, image and font budgets. Then we fix what's broken — usually a mix of duplicate content from stale routes, hreflang mistakes on bilingual pages, orphan URLs no template links to, and schema markup that quietly stopped rendering after a redesign.
This is not a report. We ship the fixes inside the codebase, add a Lighthouse and Core Web Vitals budget to CI, and leave a short playbook so the next feature launch doesn't reintroduce the same issues. Two weeks of careful work here usually moves rankings further than a quarter of blog posts.
- Technical SEO audit + prioritised fix list
- Hreflang + canonical map (EN + FR + more)
- Schema.org markup where it earns rich results
- Sitemap, robots and redirect map reset
- Core Web Vitals budget wired into CI
2 – 4 weeks · senior engineer · runs alongside any build
- 02
Content architecture & taxonomy
The map of what the site is about, phrased the way your customers actually search.
We start from real queries — Search Console, keyword research, competitor gaps, and the questions your sales team keeps answering — and turn them into an information architecture: pillar pages, cluster topics, canonical URLs, internal linking rules, and the URL patterns that hold up as the site grows.
The output isn't a spreadsheet of 400 keywords. It's a page-level plan: which pages exist, what each one is meant to rank for, how they link to each other, and what has to be true on each page for it to earn its place. Your writers or ours can then fill it in, with editorial standards that keep quality high.
- Query and intent research (EN + FR)
- Pillar + cluster map with page briefs
- Internal linking + anchor strategy
- URL and slug conventions
- Editorial guidelines for on-page SEO
3 – 5 weeks · SEO strategist + senior designer
- 03
Analytics & conversion tracking
Numbers you can trust, tied to money — not vanity metrics from a default install.
GA4 or Plausible or Matomo, set up properly: consent-aware, PII-safe, with the events that actually matter (qualified form submits, meaningful scroll, key clicks, downstream CRM outcomes) instrumented and named consistently. Server-side tagging where it removes noise. UTM conventions your marketing team will actually follow.
We wire the site to a lightweight dashboard so you can see, week over week, which pages and channels are producing pipeline — not just sessions. When something moves, you know why. When something drops, you know where to look. No more staring at a bounce rate and guessing.
- GA4 / Plausible / Matomo setup, consent-aware
- Event tracking spec + implementation
- Server-side tagging where it removes noise
- UTM + campaign taxonomy
- Weekly dashboard tied to real outcomes
1 – 3 weeks · senior engineer + analytics lead
- 04
Local SEO & Google Business
For the businesses whose customers search "near me" — restaurants, clinics, retail, professional services.
Google Business Profile set up or reclaimed, categories and services matched to real search intent, opening hours and holiday overrides that stay accurate, photos briefed and shot the way a customer wants to see the place. We cover multiple locations, multi-language listings and the review workflow — how to ask, how to respond, and what actually moves ranking.
We wire location schema into the site, align NAP (name, address, phone) across the directories that still matter in Switzerland and the EU, and set up the small analytics loop that shows which listings send traffic and which send calls. For hospitality and retail this is usually the single highest-leverage layer.
- Google Business Profile audit + optimisation
- Location schema on site (single + multi-site)
- NAP consistency across relevant directories
- Review request + response workflow
- Local rankings + calls dashboard
1 – 3 weeks · SEO strategist · +ongoing optional
- 05
Growth playbook
A quarterly rhythm of small, testable moves — landing pages, experiments, content, listings — reviewed against outcomes.
Once the foundation and measurement are in place, growth is a cadence, not a campaign. Every quarter we pick two or three things that could move the needle — a new landing page, a schema addition, a set of content pieces, a pricing-page test — ship them, and read the numbers honestly at the end of the quarter.
We keep the shipped surface small and the review sharp. Anything that worked gets kept and documented; anything that didn't gets removed. The point isn't to be busy — it's to be one clear step further ahead every three months than you were before.
- Quarterly experiment plan (2 – 4 bets)
- Landing page or content builds as needed
- A/B or holdout tests when volume allows
- Read-out with kept / killed decisions
- Living roadmap of what's next
Quarterly cadence · SEO + engineer + designer as needed
Four phases. Foundation first, then compounding.
- Phase 01
Audit
1 – 2 weeksWe crawl the site, pull Search Console and analytics, map current rankings against the queries that actually matter, and produce a written gap report. What's broken, what's leaking, what would take a week to fix vs. a quarter.
- Phase 02
Foundation
2 – 5 weeksTechnical fixes ship, analytics gets rebuilt honestly, and the content architecture gets laid out at page level. Enough to trust the numbers and see intent hit the right pages.
- Phase 03
Ship
2 – 6 weeksPriority pages get written or rewritten, local listings get set up, structured data goes live. We ship in a release window and let the numbers settle before we call anything done.
- Phase 04
Compound
Ongoing (optional)Quarterly growth cadence: pick the next two or three bets, ship them, read the outcome, keep what worked, remove what didn't. Sized to your team's appetite, not a fixed bundle of hours.
What clients usually ask.
- How is this different from the SEO baseline in the Digital & AI pillar?
- The baseline covered under Digital & AI is the hygienic minimum every site should meet — clean markup, hreflang, Core Web Vitals — usually shipped with a build. This pillar is the growth layer on top: content architecture, analytics tied to money, local SEO, and a quarterly cadence of experiments. Most clients ship the baseline with the build, then adopt this pillar once the site is live and revenue matters.
- Do you do content writing?
- Yes, but selectively. We write the pages that carry the weight — pillar pages, category pages, high-intent landing pages — and set editorial standards your team can follow for the rest. We don't run content mills or ship thin, generic blog posts to fill a monthly quota.
- Do you buy ads?
- We build the landing pages and the measurement, and we advise on where paid makes sense (usually: capturing intent you know converts). For ongoing media buying we partner with independent specialists we've worked well with, rather than mark it up in-house.
- How long before we see results?
- Technical fixes and analytics changes show up within weeks. New content and architecture changes typically take one to three months to move rankings. Local SEO can move faster, especially in verticals where competitors have neglected their listings. We're specific in the audit about which levers are quick and which are slow.
- Is there a retainer?
- Yes, optional. Quarterly cadence, sized to your site and your team. We're happy to run one-shot engagements too — audit, foundation, ship — and hand the wheel back to you. We won't push you onto a retainer you don't need.
Book a growth audit.
Two weeks, fixed price, written report. You leave with a prioritised fix list, a page-level content plan and a clear read on where the traffic is — whether or not we then ship the work.