Estorya
How we work

Two crafts. One discipline.

Tech and design live in the same studio on purpose. One senior team runs the whole engagement — no hand-offs to an agency middle-layer.

What's the same on every project

One senior lead

A named partner writes the Slack messages, the code, the design decisions. No account managers, no junior filter.

Weekly shipping

You see working software or real artwork every week. No month-long radio silence followed by a reveal.

Fixed scope, transparent cost

We quote a phase, ship it, then quote the next one. You can stop after any phase with a deliverable in hand.

You own everything

Source files, code, brand assets, credentials — yours from day one. We build to hand over, not to hold hostage.

Identity · Signage · Interiors · 3D

Design & Brand

For studios, hotels, developers and retailers who need a coherent visual system — from logo to wayfinding to rendered interior — delivered without committee and without a six-month calendar.

Best for
  • Rebranding an established business without losing its audience
  • Launching a venue, a hotel, or a boutique that needs a full identity + signage system
  • Real-estate marketing that needs renderings, floor plans and a sales brand
  • Interior projects that need visualisation before anything gets built
01
1 – 2 weeks

Discover

Interviews with founders, customers and staff. Audit of the existing brand (if any) and the competitive landscape. Mood and audience research. We leave with a written positioning and a design brief both sides have signed.

Deliverables
  • Positioning statement
  • Audience + voice notes
  • Brand audit document
  • Signed design brief
02
2 – 3 weeks

Direction

Two or three distinct design directions. Each direction is a real sample applied to a real surface — a sign, a business card, a sales brochure — not a mood board. You pick one. We refine.

Deliverables
  • 2 – 3 complete design directions
  • Typography and colour studies
  • One chosen direction to develop
03
3 – 5 weeks

Build the system

Logo set, typographic scale, colour tokens, grid, motion principles and a working component library. Everything is in Figma, everything is documented. The system is the deliverable — not a single poster.

Deliverables
  • Logo + mark suite
  • Type system and colour tokens
  • Grid, layout and motion rules
  • Component library in Figma
04
2 – 6 weeks

Apply

Applied across everything you need: print, signage, 3D renders for interior and exterior, wayfinding, packaging, digital campaigns. We work directly with fabricators and printers — no middleman.

Deliverables
  • Signage + wayfinding designs
  • 3D renders and floor plans
  • Print assets (stationery, brochure, packaging)
  • Digital ad and social templates
05
1 week

Handover

Brand guidelines document, full asset library, working templates, and a 90-minute training call with your team. You leave with everything you need to stay consistent without us.

Deliverables
  • Brand guidelines PDF
  • Full asset library (editable + exports)
  • Editable templates
  • Team training session
Web · Mobile · AI · Automation · Ecommerce

Tech & Product

runtime: typescript · next.js · postgres · edge

For founders and teams shipping real software — websites, web platforms, mobile apps, AI features, internal tools and ecommerce. We build you something you can hand to any engineering team afterwards.

~/estorya/engagements · best for
$estorya engagements --list --type=tech01 Rebuilding a slow, outdated website into a fast, SEO-strong platform02 Adding AI or automation to an existing business workflow03 Launching an ecommerce store with tight brand control04 Building an MVP for a new product before the team is hired
phase.011 – 2 weeks

Discover

Stakeholder interviews, data-flow mapping, review of existing systems, and a hard look at the real success metrics. Output: a plain-English spec, known unknowns, and a decision on tech stack.

FIG.01
deliverables.sh
  • Product brief (1-page spec)
  • Data and system map
  • Chosen stack with rationale
  • Success metrics agreed
phase.021 – 3 weeks

Define

Architecture, API design, information architecture, and visual design direction. You approve a roadmap with weekly milestones, a clear budget per phase, and the acceptance criteria for launch.

FIG.02
deliverables.sh
  • Architecture document
  • API / data model
  • Figma designs for key screens
  • Milestone roadmap + budget
phase.034 – 12 weeks

Design & Build

Weekly sprints, live Figma, live staging URL from day one. You review working software — not PDFs. Accessibility, SEO and performance are built in from the first commit, not bolted on at the end.

FIG.03
deliverables.sh
  • Weekly demo videos
  • Live staging environment
  • QA report per sprint
  • Performance + a11y baseline
phase.041 – 2 weeks

Launch

DNS cutover, analytics, error monitoring, uptime alerts and a runbook for common issues. We stay on-call for the first two weeks and keep the staging environment alive as a rollback target.

FIG.04
deliverables.sh
  • Production launch checklist done
  • Analytics + monitoring live
  • Runbook for support team
  • Two weeks of hypercare
phase.05Ongoing (monthly)

Grow

Structured iteration: performance audits, A/B tests, SEO improvements, feature experiments, and AI model tuning where relevant. A monthly retro shows what moved, what didn't, and what's next.

FIG.05
deliverables.sh
  • Monthly retro + metrics
  • Performance + SEO audits
  • Experiment pipeline
  • Continuous improvements

Ready to start?

Send us a short brief. We reply within one business day.