Estorya
How we work

Two crafts. One discipline.

Tech and design live in the same studio on purpose. One senior team runs the whole engagement — no hand-offs to an agency middle-layer. Below is how we work, depending on what you're building.

What's the same on every project

One senior lead

A named partner writes the Slack messages, the code, the design decisions. No account managers, no junior filter.

Weekly shipping

You see working software or real artwork every week. No month-long radio silence followed by a reveal.

Fixed scope, transparent cost

We quote a phase, ship it, then quote the next one. You can stop after any phase with a deliverable in hand.

You own everything

Source files, code, brand assets, credentials — yours from day one. We build to hand over, not to hold hostage.

Pick a track
Identity · Signage · Interiors · 3D

Design & Brand

For studios, hotels, developers and retailers who need a coherent visual system — from logo to wayfinding to rendered interior — delivered without committee and without a six-month calendar.

Best for
  • Rebranding an established business without losing its audience
  • Launching a venue, a hotel, or a boutique that needs a full identity + signage system
  • Real-estate marketing that needs renderings, floor plans and a sales brand
  • Interior projects that need visualisation before anything gets built
01
1 – 2 weeks

Discover

Interviews with founders, customers and staff. Audit of the existing brand (if any) and the competitive landscape. Mood and audience research. We leave with a written positioning and a design brief both sides have signed.

Deliverables
  • Positioning statement
  • Audience + voice notes
  • Brand audit document
  • Signed design brief
02
2 – 3 weeks

Direction

Two or three distinct design directions. Each direction is a real sample applied to a real surface — a sign, a business card, a sales brochure — not a mood board. You pick one. We refine.

Deliverables
  • 2 – 3 complete design directions
  • Typography and colour studies
  • One chosen direction to develop
03
3 – 5 weeks

Build the system

Logo set, typographic scale, colour tokens, grid, motion principles and a working component library. Everything is in Figma, everything is documented. The system is the deliverable — not a single poster.

Deliverables
  • Logo + mark suite
  • Type system and colour tokens
  • Grid, layout and motion rules
  • Component library in Figma
04
2 – 6 weeks

Apply

Applied across everything you need: print, signage, 3D renders for interior and exterior, wayfinding, packaging, digital campaigns. We work directly with fabricators and printers — no middleman.

Deliverables
  • Signage + wayfinding designs
  • 3D renders and floor plans
  • Print assets (stationery, brochure, packaging)
  • Digital ad and social templates
05
1 week

Handover

Brand guidelines document, full asset library, working templates, and a 90-minute training call with your team. You leave with everything you need to stay consistent without us.

Deliverables
  • Brand guidelines PDF
  • Full asset library (editable + exports)
  • Editable templates
  • Team training session

Ready to start?

Send us a short brief. We reply within one business day.

Estorya — Tech & Design Studio · Web, Mobile, AI, Branding