Pharmaceutical
Software and content for pharma teams working under MLR, GDPR and multi-affiliate constraints. The Estorya lead behind this practice spent years inside SpotMe shipping HCP-facing platforms for top-20 pharma — so we know exactly which controls a compliance team will ask for before you sign.
Ranges observed across sector engagements, 2023 – 2025. Full context available on request.
Platforms your MLR team can actually approve.
HCP portals, congress registration flows, on-demand video libraries, MSL-facing knowledge bases. Built with audit trails, versioned content, role-scoped access and per-affiliate branding baked in from day one.
What we ship
HCP portal & content hub
Gated, role-scoped access for HCPs, MSLs and internal staff. Versioned content, MLR workflow, audit log ready for a compliance review.
Congress & event platform
Registration, live/on-demand video, session tagging, badge-linked attendance. Localised per affiliate, exports clean into your CRM.
Internal ops automation
AI-assisted document ingestion, MLR routing, translation memory, dashboards that stop the "which version is current" question at the source.
Plays we run
- 01
Audit
Map the MLR/PV/GDPR obligations against what your current stack actually enforces. Written gap report at the end of week two.
- 02
Ship
Portal or platform built inside your existing brand system, wired to the CRM you already run.
- 03
Hand over
Runbook, training, versioned repo. Your team owns it from launch.
Typical stack
Editorial polish inside a regulated frame.
Most pharma communications default to stock imagery and safe copy. We keep the compliance layer intact but push the visual and editorial standard up — because a well-designed piece is one an HCP actually reads.
What we ship
Brand system for regulated markets
Type, palette, motion and guidelines built to survive MLR review and multi-affiliate localisation without losing coherence.
Medical illustration & data-viz
Clean, accurate visuals of mechanisms of action, patient journeys, trial data. Print-ready and screen-ready in the same system.
Congress collateral
Booth graphics, session decks, invitation systems, on-site signage — same brand as the digital portal, aligned across every touchpoint.
Plays we run
- 01
Frame
Understand the therapeutic area, the audience and the compliance rails before we open Figma.
- 02
System
Ship a design system that can be re-used across products, affiliates and MLR cycles.
- 03
Materials
Deliver the specific pieces you need for the next campaign, with source files your local teams can adapt.
Design deliverables
Common questions
Do you work directly with MLR teams?
Yes. We build the workflow into the platform and sit in the review meetings while the process beds in. Most of our clients find we speed MLR turnaround measurably by removing the format-and-version friction.
What about GDPR and PHI?
Treated as first-class. Data-flow map, ROPA, transfer mechanisms and DPO-ready documentation come with every build. We work alongside your privacy counsel; we don't replace them.
Can you localise per affiliate?
That's the default. Payload's localisation lets each affiliate own its copy, imagery and CTAs without forking the codebase. We ship 3+ locales as standard.
Shipping something for a regulated audience?
Send us the therapeutic area, the audience and the timeline. We reply within one working day with a shape, a number and an honest read of fit — including whether your MLR team will actually be able to approve it.