A website that sells, and a system behind it.
Most studios ship a beautiful site that doesn't convert. Most agencies run campaigns on top of a site that wasn't built to sell. Estorya does both — because twenty years of enterprise and SaaS sales leadership sits inside the studio.
A website and a sales system that move pipeline — not just a nice-looking presence.
We've sat on your side of the table.
Before Estorya, the partner leading Revenue engagements spent nearly twenty years running enterprise and SaaS sales — six-figure deals, seven-figure quarters, teams across Switzerland and abroad. That's not a line on a slide; it's a working knowledge of how considered B2B purchases get decided, what kills them, and what the buyer actually reads on the website before taking the meeting.
We bring that to the project the way a design studio brings a point of view on typography. It shows up in the hero, in the pricing page, in the pitch deck, in how the demo is scripted, in which five objections the site answers — and, just as importantly, in what we tell you not to build.
The Revenue pillar, in detail.
Any of these can be bought standalone or bundled as a single engagement. Most clients take two or three together.
- 01
Revenue-architecture website
The flagship. A website rebuilt around the deal, not around the product.
We sit in on two or three of your real sales calls before we open Figma. We listen for the five or six objections that actually kill deals, the moments the buyer leans in, the phrases they use that the marketing site doesn't. Then we rebuild the site around answering those, page by page.
Hero that names the buyer, proof that lands in the first screen, pricing that defends the premium, objections handled instead of hidden, and a close that makes the next step obvious. Conversion architecture for considered B2B purchases — not SEO content marketing.
- Recorded sales-call listens + notes
- Objection map + messaging doc
- Full site redesign, page by page
- Copy written by the sales brain, refined with you
- Handover docs + performance baseline
6 – 10 weeks · one senior designer + one senior engineer + the sales brain
- 02
Sales enablement system
Pitch decks, one-pagers, battlecards, demo videos — designed once, linked together, owned by you.
Most teams have a slide deck from two years ago, a battlecard from a consultant, three versions of the demo video on a shared drive, and no idea which is current. We replace that with a single, on-brand system: decks, one-pagers, battlecards, case-study templates, demo recordings, email sequences — all linked, all consistent with the site.
Same brand and voice from first cold email to signed contract. Your AEs stop improvising from memory and the marketing team stops redesigning the deck every quarter.
- Investor / sales / partner decks
- One-pagers per product or segment
- Battlecards for top three competitors
- Case-study + testimonial template
- Email sequence templates
4 – 8 weeks · rolling output against a roadmap you control
- 03
CRM + RevOps implementation
HubSpot, Salesforce, Attio or Pipedrive set up properly — pipeline, automations, reporting, clean handover from marketing to sales.
Most CRMs we inherit are a graveyard of half-built pipelines, broken automations, custom fields nobody remembers adding, and reports that nobody trusts. We reset: define the real stages, wire the forms, build the automations that matter, kill the ones that don't, and produce reports the leadership team actually uses on Monday morning.
The site, the forms, the CRM and the sales process speak to each other instead of dropping leads between tools. We don't resell the platform; we make yours work.
- Pipeline stages + definitions
- Lead-scoring model
- Inbound + nurture automations
- Reporting dashboards
- Team training + runbook
3 – 6 weeks · one senior engineer + the sales brain
- 04
Pricing page + pricing strategy
A niche, extremely measurable engagement. Redesign the page, test the packaging, write copy that defends the premium.
The pricing page is usually the highest-leverage surface on a SaaS website and the one most studios get wrong. We review the real deal data, test two or three packaging shapes against it, and write copy that defends the premium without apologising for it. Then we rebuild the page properly — clear tiers, anchored pricing, social proof where it matters, a calculator if it helps, honest FAQ underneath.
Before/after revenue is usually obvious inside a quarter. This is the one engagement where the ROI conversation is short.
- Pricing-strategy memo (2 pages)
- Packaging test plan
- Rewritten pricing page
- Pricing FAQ + sales objection notes
- Analytics + conversion tracking
2 – 4 weeks · fixed-scope, measurable outcome
- 05
Lead-magnet tools
Calculators, assessments, benchmark reports, quizzes — small on-brand microsites that qualify leads before your AEs do.
Another gated PDF nobody reads is not a lead magnet. A well-designed ROI calculator, a scored self-assessment, a benchmark report tailored to the visitor's inputs — those are. We build them as small, on-brand microsites on your domain, wire them to the CRM, and let them do the qualifying work that used to fall on your AEs.
The best ones also earn organic traffic. A calculator that answers a real buyer question ranks for years.
- One interactive tool per engagement
- Design + copy + build
- CRM integration + lead routing
- Analytics + iteration plan
- SEO-safe implementation
3 – 5 weeks · one tool at a time, shipped then measured
Four phases. Short discovery. Real work fast.
- Phase 01
Listen
1 – 2 weeksWe sit in on real sales calls (or listen to recordings), read the CRM, interview the AEs and the founder, review the deal data. Output: a written objection map, a sharpened messaging doc, and a scope both sides sign.
- Phase 02
Strip and rebuild
3 – 6 weeksThe actual work. Site or sub-service built against the objection map. Weekly staging URL. We iterate on the thing, not opinions about it. Copy is written by the sales brain, refined with you.
- Phase 03
Ship and measure
1 – 2 weeksLaunch, analytics, conversion tracking, a runbook. We stay on-call for two weeks and set up the metrics that will tell us what is working.
- Phase 04
Iterate
Ongoing (optional)Monthly retro on the numbers. We change what isn't working. For clients on the fractional retainer this is where we sit — pipeline reviews, pricing tweaks, new decks when the ICP shifts.
What prospects usually ask.
- Is this SEO content marketing?
- No. This is conversion architecture for considered B2B purchases. We write the pages that close the deal; content marketing is the layer that brings the traffic in. Different skill, different engagement — often run in sequence.
- Do you work with our existing agency or in-house team?
- Yes, routinely. The Revenue engagement sits fine alongside a content / SEO agency, an ad agency or an internal marketing team. We scope around who owns what and put it in writing before we start.
- What if we don't have a CRM yet?
- We'll pick one with you. HubSpot for most SaaS and services businesses, Attio for smaller teams that want a modern interface, Pipedrive for simpler sales motions, Salesforce if you already run on it. We implement in all of them.
- Can you measure the revenue lift?
- For the pricing-page engagement, usually yes — quarter-over-quarter is obvious. For the full website rebuild, directionally yes: we baseline conversion, deal velocity and win rate at kickoff and track them at 30 / 60 / 90 days. We won't promise a number we can't defend, but we'll tell you what moved.
- Is the sales brain available on retainer?
- Yes. Separate from the studio retainer, there is a fractional GTM advisory — pipeline reviews, pricing calls, deal strategy, first-AE hiring. Standalone or bundled with a build.
Book a discovery call.
One to two weeks, fixed price, written brief. You leave with a scope and a prioritised plan — whether or not we then build.